What’s the difference between a Sales associate and Customer service positions?

I asked the manager what positions they had open at this clothing store, and he said that they were looking for a position for customer service. Does customer service inculde sales associates, or is it something different from a sales associate position? And if so, what does a person in a customer service position do?
Thanks for explaining the differences.

But then in your opinion, which of them is harder?

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